Which functionality allows for seamless integration with social media channels in selling processes?

Social Selling is the correct choice because it encompasses strategies and tools that leverage social media platforms to engage with customers, build relationships, and boost sales. This approach allows sales teams to connect with potential clients in a more personal and meaningful way, utilizing conversations and interactions on social media channels to drive business outcomes.

Social Selling enables businesses to tap into the vast audience available on platforms like Facebook, LinkedIn, or Twitter, thereby enhancing brand visibility and creating opportunities for lead generation in a contemporary and efficient manner. By integrating social media into the selling processes, companies can track engagement, gather insights about customer preferences, and ultimately convert interactions into sales opportunities.

Other options such as Customer Relationship Management, Lead Management, and Sales Performance Management are important components of sales strategies but do not specifically address the seamless integration with social media channels in the way that Social Selling does. While they focus on various aspects of managing customer relationships and sales processes, they don't inherently include the direct use of social platforms to facilitate selling interactions.